16 Mar 2011

Manifesto for sustainable design

Working in groups of 3 we had to write and then visualise a manifesto for sustainable design. We found articles in old issues of Creative Review magazine about sustainable design and we got some really interesting information from them, one thing that caught our eye was the fact that blue ink is more sustainable than any other colour. We decided that we would try and make 'Blue the new Green.'

The points of our manifesto:
We are stuck in the universal template of always using black ink.
Black may be cheap but it is not the sustainable option.
Blue pigment has the least environmental impact.
Natural clay is the raw material of blue pigment and it is heavy metal free.
Blue pigment is non-toxic and safe to put back into the earth.

We deliberated for ages over ways to present our manifesto, we started off by screenprinting posters and small envelopes that had the manifesto printed inside. (Using screenprinting as a more considered, sustainable printing process..)

We decided that we could be more eco friendly by tackling the problem of black ink before it is printed and thought about how we could make people see our message before they click print. We are now looking at screenbased templates and use the space around printed text or on top of it, trying to get the points of the manifesto in the way and noticed. Something like this maybe we'll have to see..

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